Ever Received A Subliminal Message?
Nov0
Advertisements that use subliminal persuasion help to create a spectacular spark in our subconscious mind. Alarmingly though, each of us can be exposed to a deceptive subliminal message blitz without any intent of doing so. Advertisers tap the subconscious mind in order to direct our purchasing choices. Have you ever wondered why you purchase a specific product over another similar one? Sublimated advertising is quick; they pop up for a second and then they disappear almost in the same instance, yet the subconscious mind can easily capture the images that appear.
It is believed that a subliminal message can be delivered either through visual or auditory means and can affect the subconscious mind in a neutral, positive or negative way. Sometimes these messages can affect later behaviors, thoughts, attitudes and feelings. It is true, in fact, that any type of sustained exposure to these messages or programming can have a very dramatic effect on a person’s entire value and belief system.
In 1959, a man named James Vicary carried out a study where messages were flashed across a movie screen. His claim that flashing the words “drink coke” and “eat popcorn” caused sales of the two products to raise significantly among the movie goers. His results were never duplicated by any other researchers and in fact, in his later years, Vicary admitted that he falsified his findings.
However true or untrue his findings turned out to be, the damage was already done. Subliminal advertising had become exposed to the public psyche, and people were shocked at how easily the subconscious mind could be manipulated. Sublimated messages were later banned from television and radio by several countries and even investigated by the CIA.
Although his experiment was a fraud, Vicary spurred modern researchers to investigate this phenomenon of mind programming. Using the latest technologies, they have shown that these hidden messages can indeed influence subconscious thinking.
Although keeping away from subliminal advertisements may not be possible, since they may pop up at any time, diverting the mind’s attention to something else is perhaps the only way to keep the brain from storing a subliminal message. There are laws that do restrict the use of these messages on television, radio and at movie theaters, yet these laws are not powerful enough to control the large advertising companies from producing such advertisements anyway.
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Some Research About Subliminal Messages
Nov0
James Vicary is famous for conducting a case study on subliminal messages whereby he flashed “eat popcorn and drink Coca-cola” across a screen while movie goers looked on. His findings were that this type of messaging caused an increase in sales of popcorn and soda. Later, however, Vicary admitted that his study was made up. Though Vicary fudged his findings, other professionals have taken up the study of whether sublimated messaging has an affect on consumer spending.
Bahador Bahrami, a neuroscientist at the Institute of Cognitive Neuroscience University College in London, has discovered through laboratory experiments that sublimated messages do leave an impression on the brain. Using sophisticated equipment, Bahrami’s team of researchers discovered that the subconscious brain is aware of hidden messages and images, while the conscious mind is not.
Bahrami’s study had a group of volunteers view a computer screen while wearing 3D-type glasses. While a red lens covered one eye, the other eye was covered by a blue lens. Faint images were shown to one eye while colorful, vivid images were flashed rapidly at the other eye. Because vivid images were being flashed, participants didn’t consciously see the other faint images and those seemed to go unnoticed. Although the subjects were unaware that there were two images being shown to them, it was found through MRI brain scan imaging that the subliminal messages in the form faint images were registered by the brain.
Johan Karremans of the University of Nijmegen, Netherlands, and his colleagues recently decided to again test the effectiveness of subliminal persuasion. They created an experiment that consisted of volunteers who were to be shown “silent subliminals” in an attempt to alter their choices of drink. Karremans and his team of researchers chose two brands that were equally popular and also had the same reputation as being “thirst-quenchers.” The brand names were known to all the study participants.
Part of the study asked the volunteers to partake in a few simple tasks. One group was shown the subliminals for one beverage while a control group was shown the name of another beverage. At the end of the image viewing, the volunteers were asked to make a choice between the two drinks and also asked how likely they would be to order that particular drink when out and about and if they were thirsty. Of those volunteers who said they were thirsty and had received subliminal messaging, those individuals were more likely to choose the first beverage.
As you can see from these studies, these sublimated messages are recorded by the brain when we have a little spare attention capacity. Anytime we are in the process of performing routine or easy tasks, we are in such a state. Only when we perform something that requires a heightened attention span are we immune to the effects of subliminal messages. This is because our attention is diverted from the messages even though we are not aware that they are even there.
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