Marketing your MySpace artist page will help you increase hits to your page which will translate into a growing fan base. But you should also promote your page in other ways. As the internet becomes increasingly easy to navigate and to use as a marketing tool, placing your MySpace URL in various places will help people find you and learn more about your music. Marketing on your web site Always include your MySpace URL on your bands web site and vice versa. The more opportunities you give people to listen to your music and learn more about your sound, the more profits you will earn and the more popular you will become. Band web sites can be used to promote your latest CD, downloads, or upcoming gigs, while your MySpace can be used to find new fans, to upload samples of your music, and generate buzz within the online music community. Marketing on promotional materials Add your MySpace URL to fliers, business cards, media kits, radio spots, internet ads, and any other places you use to promote your music. Unless you have a recording contract, you will have to do all music promotion yourself. Take advantage of local newspapers and magazines that do write- ups about your band by asking them to mention your MySpace URL. This is especially important if you don't have a web site yet. Adding URLs to CDs and other merchandise If you release a CD, you can promote your web site and MySpace page by including both on the CD or other merchandise you want to sell. Many musicians are producing their own albums these days instead of waiting for a recording contract. Use MySpace to draw more people to your web site or third-party distribution site. Including URLs on your CD will give others a way of finding out more about you and your music. Include URLs when contacting record labels If you decide to contact record labels or are approached by a record label, make sure they have your URLs and other contact information. This will make it easier for them to contact you. Blogs, forums, and other communication online Include your MySpace URL on the bottom of all blogs and forum postings. This will help spread the word and peak the interest of those who are on the message boards. While you dont want to promote your page when leaving a comment, it is fine to leave your URL. This is considered your online calling card. This can be an extremely useful way to market yourself, especially if you are an expert in the topic that is being discussed or know a lot about the music business. People are more apt to look up information of those who leave well written, intelligent responses. Conclusion Self-promotion can be very time consuming. While it is one of the most important parts of earning a living as a musician, it is also one of the toughest. MySpace can make self-promotion easier by introducing you to many types of people on the internet. By promoting your profile page, you are giving others the opportunity to learn more about your and your music.
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