In fact, people tend to be more relaxed throughout the holidays so you have an increased opportunity to gain new customers or clients.
You don't wish to use the corporate Christmas party as a way to talk business to the attendees but rather as a way to come up with some small talk and possibly get their ideas on various issues that are also of importance to your corporation. The key issue is to gain their confidence and then take that information back to your office. Discussing business throughout a corporate Christmas party is liable to do more harm than good for those who are trying to attract more business. Most of those who receive invitations probably already understand the purpose of your corporate Christmas party so let them make the move toward business conversation.
There is no necessity to schedule a corporate Christmas party for the sole purpose of advertising your needs, you can incorporate it into the annual Christmas party and invite some of the most fundamental people to be honored guests. In this way there is less of an opportunity to produce a business attitude than would be the case if you were to invite only customers and potential customers. If you do choose to hold a party that is solely for promotional purposes you wish to make it clear that the function is for business purposes and in that case you also wish to hold it throughout working hours, possibly as a lunch rather than a evening meal.
Another way to use a corporate Christmas party as a promotional tool is to gather those who are fundamental to a more private party such as at the home of one of the directors of your corporation. Though it is less likely this will turn into a business meeting it is also more likely to provide the results you need. When everyone is relaxed and able to talk to one another on a more intimate level more things are accomplished, and they are accomplished with the least amount of effort. The potential customers interact with upper management and find out about the corporation and its mission in an informal way and take that back to their upper management teams and it meets the purpose of both corporations at the same time.
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