A bounce rate is a percentage number average of users who have visited your website and then left immediately (as if they just bounced off your page). It is calculated based on how many page views the users visited and how much time they spent on that page. Typically 100% bounce rate means they visited just one page and the left almost immediately after landing. Traditionally in the past, websites were only able to determine the quantity of traffic that viewed their content over a period of time however; statistical information has now advanced to the point where we can study what our visitors are doing in a little more depth.
Why Monitor Bounce Rate?
Monitoring the bounce rate provides large benefits to the website in general. Whereas previously we could only see how many people find our website, we can now see when they landed, what they looked at, how long they looked at it and where they went afterwards. Bounce rate tells us how many people, out of everyone how visited your website, actually stayed on your website and read something or clicked a link. Ideally we are all aiming for 0% bounce rate because we want the people who visit our website to stay on our website for a bit, read the content, get involved with the website and purchase goods or click on affiliate links. This may not be entirely possible, but what we can do it strive to keep our bounce rate as low as we possibly can which means completely avoiding 100% bounce rates.
How can we affect the Bounce Rate?
There are many ways in which you can take control of your bounce rate and influence it for the better. Although we have no direct control over what users do on our websites, we can try to persuade them to do what we want by in essence, giving them what they want. There are many ways to do this but most of them require background research before hand. You will need to examine what keywords the users with 100% bounce rate searched for and what pages they landed on. You then need to consider if that search string yielded results that they would have wanted. For example, you received traffic for the search string “get rid of bad dog breath” but the article the user was taken to was called “Dog Illnesses” and had bad dog breath listed as a symptom. The user would have found this information useless and left immediately in search of a better resource to answer their question. What the user really wants is an article all about how they can get rid of dog breath. We can even go one step further and say that the user wants to know how to do this in the comfort of their own home, after all, if they wanted veterinary products they would have taken the dog to the vet already. This type of user wants to be able to do this at home and cheaply so an article such as “How to get rid of bad dog breath at home” would have been perfect for them. Find out what keywords people are searching for to reach your website, think about what these searches want and make sure you create the right content for the job.
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