Tiffany and Co. is such a well-planned and named it the whole world knows who they are, even in those locations in where there are no stores. That ladies and gentlemen, is what is called branding. They did a fantastic job. As America’s most high-end jewelry store, Tiffany and Co. provides people with the highest quality jewelry and the satisfaction of knowing they got something from the best store available.
Indeed, much of what Tiffany and Co. sells is in fact Tiffany and Co. is their actual name itself and not necessarily the merchandise. As I stated before, merchant recognition is the name of the game in the jewelry business, at least in the high-end jewelry business, and they are priced in such a way that is very clear that you are indeed paying for that name as well.
As a male and a big fan of the American women I can tell you that there is one undeniable fact. American women love Tiffany and Co. it doesn't matter who she is or where she came from, or how her tastes differ, just the sight of a Tiffany and Co. box is all that is necessary to make her heart flutter. Even if your girlfriend isn’t what you’d call ‘high maintenainance’, presenting her with a special gift from Tiffany and Co. goal a long way in impressing her and is a sign that you’re willing to go the extra mile and put some effort into your relationship, which is something all women appreciate, assuming they are likewise interested in you of course. It’s evolution, and they can’t help it any more than we men can help staring at their breasts; or at least wanting to.
So I like to think of Tiffany and Co. as a sort of reserve for me to use whenever I really want to send that not-so-subtle message. Their little blue boxes are like Cupid's arrow that easily pierce a woman's heart. Or maybe it's just the money that's impressive, who knows. You can’t really get anything from Tiffany and Co. without breaking the bank and putting a dent in your credit card, but heck, I’m a sucker when I’m in love. Even some basic simple silver items run two or three times more than their retail value in any other local jewelry store, but once again it's that Tiffany name that really catches the eye and for that he must pay up.
Tiffany and Co. was made famous by that classic Hollywood 1961 production, Breakfast at Tiffany’s with Audrey Hepburn playing the role of a young woman somewhat obsessed with Tiffany and Co. Of course, the movie isn’t really about her love of Tiffany’s, but does provide further proof for my theory that American women love Tiffany and Co. it's a pretty good movie should check that, and if you have the money check out something from Tiffany's for your special girl.
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