After the unfortunate crash of the automotive business, dealers are making sure to keep on top of their game. One way in which they are doing so is trying to contact as many people as they can. Some are turning to cold calling; others are initiating aggressive marketing campaigns. Other dealers are taking the route of incorporating a dealer car chat solution into their efforts.
Utilizing dealer live chat on your website is one of the best moves that a dealer can make right now. The number of people with access to the internet is staggering. Some access the internet from their phones, others from their home computer. Regardless, people are using the internet to begin the search for big purchases like cars and homes.
It’s important to think about your options when you decide to incorporate live automotive car chat software on your site. Will you be using someone within the company to handle the chats? Will you go with an outsourced dealer car chat solution like that of CarChat24 which provides full coverage of your website and real-time lead delivery 24 hours a day, 7 days a week? For some dealers, it is difficult giving up the chance to chat with their visitors.
Case Studies conducted by various companies have found that having a dealer car chat solution that includes the installation of live automotive car chat software can save a dealership. During a recent case study, one dealership reported an 83% increase of leads; 6 of which sold. Those are 6 sales that you may not have had.
If you aren’t noticing as many sales and appointments as you had hoped, take a look at your marketing efforts elsewhere. It’s not enough to just initiate a dealer car chat solution and have live automotive car chat software installed. You must be sure to drive and attract traffic to your dealer website. After all, in order to engage in an automotive live chat conversation, you do need people to visit your site. This is a good time to revisit your marketing and website promotion strategies and making sure they are conducive to attracting customers to the website so you can greet and interact with them.
Remember, not all dealer car chat solution providers are the same. Each provider has a different package, a different price, and different software. Take a look at all options before making a definitive decision on which live automotive car chat software provider you choose. Be sure that their features are beneficial to you. For example, if you’ve noticed a lot of visitors to your website during the hours that you aren’t open, consider going with a 24/7 fully staffed dealer car chat solution. This way, all of your website visitors will be greeted and engaging in conversation whether it’s 2 in the afternoon or 2 in the morning.
From deciding on a dealer car chat solution, to analyzing the live automotive car chat software and general maintenance, dealer live chat is a solution that requires your attention. The majority of dealers who say it isn’t working for them are those who do not want to make any changes. Sometimes it takes a little bit of small change to amount to something big. Maybe it’s targeting different people to visit your site, maybe it’s adjusting the timing that someone is available to chat with a customer; whatever it is, be sure to keep an eye on your statistics and be okay with a little change or modification for the sake of having an effective dealer live chat solution in place.
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