For as many dealers that are gung-ho about Automotive Live Chat and having dealer chat software on their website, there are just as many dealers who are reluctant to add this feature. The reasons range from price, to doubting its effectiveness, to just plain not wanting to accept that we live in an internet based world. Are some of their reasons legitimate? Sure. Who am I to attack someone's opinion? It's also important, however, to know the straight facts about the most frequently heard objections.
"I already get enough leads from my third party lead provider" - I'm certain that you do get enough. How many of these leads are quality, authentic leads that you reach on the very first contact? Automotive live chat enables you to communicate immediately with the prospective customer, the person searching live on your site. You aren't spending countless hours, days, and months trying to contact the person who submitted the lead. You're reaching them right then, in the moment, when they're looking for a car on your website.
"I can't afford another lead source" – What if I told you that your lead conversion rate will increase by having dealer chat? What if I showed you proof? There has been extensive market research by dealer chat providers, including Car Chat 24, in which the conversion rates of dealers who were utilizing automotive live chat were closely monitored and recorded over a three month period. Almost always, conversion rates increased. That means more cars were being sold. Can you not afford to sell more cars?
"If I had dealer chat, I'd have to hire more staff to monitor chats. I just can't justify that!" – It's true. In order for live chat software to benefit your dealership, you do need a staff to work the dealer chat leads. Did you know that some chat providers provide you with the staff you need included in your monthly fee? They do. Some even offer 24/7 Live Chat Support, so that even when your dealership is closed, your website is open and ready for business.
"All I'm going to get are bad leads of people just looking on my site! I won't pay for leads with no name!" – You're 100% right. With some providers, you won't pay for leads with bad information. You only pay for leads that are car-related, and who provide a valid phone number and e-mail address. You only get quality car leads from the most dependable lead source available: your own website.
The truth of the matter is that the majority of the objections to getting dealer chat have to do with money. Isn't that what most investment objections are about? There's no denying that live chat software is an investment. However with the growing number of people who are surfing the internet prior to making purchases, and those who do their shopping from home, combined with the proven effectiveness of live chat software, can you afford not to have automotive live chat?
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