DVDs or digital versatile discs or digital video discs offer many uses to a business. Their blend of low cost and high capacity makes them perfect for the dissemination of all kinds of information including text, audio and video. If you feel that your business could benefit from starting to use DVDs or expanding your current use of this medium, here are the answers to all your questions about DVDs to promote your business.
The first question you may ask is why you should use DVDs. As mentioned above, DVDs are a very economical media and they have a high capacity. DVDs now sell for just a few pennies a disc and standard items hold a massive 4.7 GB of information. As you're no doubt aware from your home entertainment system, that's enough for a standard film in high quality with all the trimmings. Just imagine, then, how much company information and promotion information you could load onto a DVD for distribution to current and prospective customers. You can also opt for mini DVDs such as the 8 cm diameter sizes.
You promotional DVD could hold documents with full colour graphics such as pictures and charts, videos and audios - everything you need to show your products and services in their best light. Nothing like a DVD can bring your business to rich multimedia life like optical media.
Imagine, for example, you own a chain of hotels. You could prepare a DVD covering the various cities where your hotels are and highlight the amenities of each hotel in vibrant video with an evocative sound track. How much more seductive would that be compared to a standard brochure?
Another example is software developers. Instead of promoting your new programs with a brochure or manual, you could produce a DVD containing a whole slew of information including videos of the software in action, complete with screenshots and audio commentary along with sample versions of your programs.
Another question asked about DVD duplication is how to begin. Like everything in your business, it has to fit in with your strategic plan and your available resources. Depending on the complexity of your promotion, you may decide to outsource part or all of the project. Essentially you need to identify which features of your business are best promoted and then find the best way to do. Ultimately it depends on your objectives, resources and the type of industry you're in.
Once you've developed your DVDs and got them printed you have a number of options for distribution. You can send them out in the mail to existing and prospective customers, you can leave them in public areas of your company and places such as shops and libraries, and you can hand them out at trade shows and fairs.
Another idea you should look into is the use of business card DVDs. A business card DVD is a mini DVD with the top and bottom trimmed to produce the rectangular shape of a standard business card. The surface of the disc is printed with name, address and company details just like a normal name card, but the DVD within can hold over 300 megabytes of data. You can use this storage to load any information about your company just like with a promotional DVD including documents, PowerPoint presentation, audio and video clips as well as links to various parts of your web site.
Once you've developed your media your next question is how to get copies printed for distribution. Here you have two choices - DVD duplication and DVD replication. They sound similar but there are some essential differences between the two methods which you need to know to make an informed choice.
DVD duplication is the simpler process and is the more economical for runs up to 2000 discs. You can get your discs done in one to two days and full colour printing is possible. DVD replication requires the production of a master disc to make the copies and the whole process can take 10-12 days. For volumes of over 2000 discs, this is the more economical options. You can print your discs by offset or screen printing.
Another factor you need to bear in mind is that with duplication, you can get blank discs printed to which you can burn your own data but with replication, the data has to be burned at the time of disc production.
Whatever method you choose, be sure to employ a professional online DVD production company. Quality replication and duplication demands the high accuracy only available with professional equipment. Reputable online firms offer a complete range of services including standard DVDs, CDs, CDs in printed digipack and 8cm DVD replication. Ordering online ensures the widest choice, the keenest prices and fast delivery, often free to a UK address.
Author Resource:-
Michiel Van Kets writes articles for Band CDs, a provider of CD duplication and replication services for the music industry such as CDs in printed digipacks and Credit card CDs. They also have 80mm CDs or mini CDs available which can hold 210MB of CDA audio.
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