The internet is an incredible source for people to find the things they want or need. In today’s fast paced world, the internet is usually the first place people begin their search. That’s why the internet is one of the best sources a business can use to capture more customers and increase sales considerably.
Automotive dealers benefit substantially by presenting their merchandise and services on the internet. Having an attractive and comprehensive website is a great start, but it takes more than a static website to engage visitors in an effort to increase auto sales leads. Dealers are realizing that adding dealer chat software to their website helps increase auto sales leads.
Studies show that most dealers convert less than 2% of their website traffic to auto sales leads. Dealer chat can increase the dealer’s current lead conversion by up to 60%. Dealer chat is proven to generate more auto sales leads from unique website visitors and improve customer satisfaction. This increase of auto sales leads is over and above the leads already being generated by quote and ‘contact us’ forms.
Many dealers depend solely on Third-Party auto sales leads to drive showroom traffic. The majority of the time, it takes a salesman 2-3 attempts to contact the customer. After contacting the customer, it takes another few attempts to script the customer into an appointment. There are some leads that you will never reach.
In other very common instances, customers from third-party lead sources realize that they were on a website that had nothing to do with automotive sales and their ‘lead’ was obtained. By targeting a dealership’s own website traffic and engaging in conversation using Dealer chat software, the chance of an “invalid” or “dead” lead is nearly eliminated as the consumer has already made their way to the dealerships site. They’re already interested in what the dealership is selling.
Regular advertising and marketing techniques work to drive traffic to a website. Auto dealers invest large amounts of funds to attract visitors and to increase traffic. Driving traffic to the website is just not enough. Dealer chat software, on the other hand, engages visitors and generates more auto sales leads from already existing site traffic. Dealer chat software helps maximize the dealers return on investment. The cost of implementing dealer chat software applications on a dealer’s website is well outweighed by the benefits of increased sales.
Once a customer finds themselves on a dealer website, they’ll spend some time browsing the available vehicles and different specifics. A large amount of internet visitors find their way on websites late at night – often after normal dealership business hours. Unless dealers have 24/7 salesmen on staff, they will lose countless opportunities to answer customer questions and address issues that may arise during their online shopping experience.
Numerous auto dealers from all over the US and Canada are experiencing the benefits that Dealer chat software has to offer. Adding Dealer chat software is the best way dealers can improve their lead conversion, sell more vehicles, and maximize their return on investment.
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