Founded in 2003, LifeVantage Corporation is a publicly traded (ticker LFVN) Multi-Level Marketing company specializing in scientific anti-aging goods using its clinically studied Protandim supplement.
The fascinating story of LifeVantage
LifeVantage's stock went through the roof back on 2005 after they made public the clinical studies and television specials by ABC, the Today Show and PBS regarding their Protandim product in 2005, The corporation's stock went through the roof. This early publicity sent their stock up to over 20 dollars per share but it could not sustain it without sales to support the media hype. During this time Protantim was just offered through retail channels and nutritional store sales were very dismal.
In May of 2009, after more than six months of arranging, planning and research they turned to Multi-Level Marketing for distribution|After more than 6 months of arranging, planning and preparation, in May of 2009. Not surprising to those who understand the power of network marketing, LifeVantage sales have dramatically increased and with that their stock worth has more than tripled from its lowest point of less than $0.10 in Nov. 2008. I don't want to jump into conclusions, but it looks like MLM is proving to be a great suit.
As with every assessment, let's start off with the easiest point to spot a scam… THE MERCHANDISE!
Protandim Review - I cannot speak for the product as I've not yet tried it speak for the product. What I can say is I am more inclined to test it than any other nutritional merchandise I've seen lately because of its extensive clinical studies and peer reviewed research that was used on it. A little over twenty universities have started several self-funded medical research on the product in connection to its connection on anti-aging and disease. Several have been accomplished and are listed on www.pubmed.gov under Protandim to look at.
In contrast to the majority of nutritional merchandise, Protandim is not an antioxidant by supplementation instead it is a merchandise that activates the body's production of its own natural enzymes in which the body uses to destroy free radicals. Clinical studies appear to show that it is way more efficient than ingesting external antioxidants for this intention. The LifeVantage corporate website (http://www.lifevantage.com) lists access to all the studies, information and news video releases on their product that explains how Protandim works and what it does.
Protandim's "uniqueness" in terms of marketing...
Unlike most networking businesses which must resort to the old "try it out (for 30, 60 or 90 days) and see how you feel" shtick, LifeVantage distributors are able totruthfully say that Protandim is clinically proven to reduce oxidative stress by slowing down the rate of cell aging to that of a 20 year old.
We all know that this is not enough to make a business a success, but it's a great introduction for distributors. Often the most difficult part in building a nutritional networking corporation is getting folks to try the product and LifeVantage seems to have a bit of an advantage in this matter.
As for the cost of Protandim, I was also pleasantly surprised. In an industry where product autoships are routinely over 100 dollars per month, a one month autoship supply of Protandim for a retail "preferred customer" is only $39! This pricing is far less than the business norm, thus making it achievable to acquire true retail consumers.
Protandim is not the only product of this company, LifeVantage also has a skin care product called TrueScience which is a skin cream designed with the anti-aging properties of Protandim. What's great about the overall product line is its simplicity; just two basic products, with one fundamental selling thrust, and a price that is truly not expensive.
At the end of the day it is going to take more than research and hype for a product to make it. Protandim will have to make a noticeable impact on the overall health of the individuals taking it, whether it be more energy, better sleep, not getting sick as frequently, etc. There are not too many people who will spend money on a product every month on studies alone. If you are reading this article and have actually tried it, please feel free give us opinion on the product.
LifeVantage Comp Plan
The MLM comp plan is so lucrative that i'm not even going to go there. There is a lot of money available in every MLM comp plan as long as it's legal. If you hear somebody going on about how their MLM compensation plan pays the highest in the business, huge chance something is amiss.
Technically speaking LifeVantage maximizes a unilevel comp clan paying down 9 dynamically compressed levels with the potential for a matching bonus on the first 4 levels and a coded bonus for LifeVantage pack qualifiers that allows for bonuses to be earned through infinite depth. If none of this makes sense to you don't worry about it.
The most important part about the comp clan is legit, since it only pays commissions on product sales. LifeVantage has taken an extra step to promote the movement of product that I especially like and which does a lot to ensure legality. Like every company, distributors should stay qualified to earn commissions, in LifeVantage this means two hundred PV per month in personal volume. The good part is that the volume generated from personal "preferred customers" reduces personal volume requirements for distributors. This means that as a distributor, if I have enough personal customers consuming product, I can reduce my monthly personal volume requirement down to the minimum of 30 PV.
Behavior rewarded will be duplicated so when you see a company reward the enrollment of true retail "preferred customers" (consumers buying the product, but people who doesn't join in the business opportunity but still get the product), you will most likely have a high customer to distributor ratio. One of the most influential thing that the attorney general and FTC looks at when determining if a company is a pyramid scheme or not is this ratio right here..
LifeVantage - Company and Leadership
Beyond the short history I've already stated above, there are a few notable points of interest details regarding the company. The company is a member of the Direct Selling Association (http://www.dsa.org/forms/CompanyFormPublicMembers/view?id=44F6200000362) and the BBB (http://www.bbb.org/denver/business-reviews/health-and-diet-products-retail/lifevantage-corporation-in-littleton-co-90014185). They were involved in and settled a lawsuit with Zrii. In this lawsuit, they were alleged to have conspired with former Zrii management/distributors to break contracts and switch to companies. It was settled for 400,000 even if the lawsuit sought damages of 250 million. This is almost a normal occurrence in the network marketing industry so you don't have to worry about it.
The leadership behind the company are David Brown, who used to be with Metabolife as the CEO and the Director of Science who is also the driving force behind Protandim, Dr. Joe McCord. It is notable that Dr. McCord was the co-discoverer of antioxidant enzymes and their relationship to free radicals in 1968 at Duke University. It is also good to know that LifeVantage has veteran in-house legal counsel with Eric Marchant, who has counseled multi-national 100 million dollar Multi-Level Marketings in the past.
Let's take a quick look at the industry and competition
We all know that nutrition is the backbone of MLM industry and there is no no doubt in my mind that the health and wellness industry is growing and will continue to grow. On the flipside I think these days you have an overload of companies entering into the industry and it is easy to get lost amid the muddle and mess unless you have something unique… I think LifeVantage has just that. With a low product price point and the sort of research and hype behind Protandim, In my opinion, they will do good in the MLM industry.
The final word…
This company sells a legitimate product at a price point that real customers can afford and markets through a MLM compensation plan that for me solid more reliable than your typical MLM. Although there is a lot of research and publicity behind this company you still have to make sure your belief is 100% behind it before getting started. In MLM, you will be able to sell a product if you actually believe in it and you cannot trade whatever amount of research for that. Go the distance or not at all. The company will work only if you work it.
We've just barely scratched the surface on LifeVantage. For in-depth analysis, follow the link http://expertmlmreview.org/mlm-company-reviews/lifevantage
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